Something about the football got me thinking about inequality in the face of scarcity, and how this may lead to value-judgements being formed about others both from within and without one's clan.
There is a high-profile game today for the Swans. Manchester United visit the Liberty Stadium, and it's the evening (and therefore televised fixture). In case you didn't know, Swansea City were promoted to the top flight at the end of last season, after working their way up through the three lower leagues since 2003 (when they very nearly dropped out of league football altogether).
As might be imagined, the fixture has revived various debates about the nature and quality of 'supporterhood' (for want of a better phrase). Some bemoan those locals whose interest in the game stems from the fact that they follow the bigger club. To some extent this is a standard re-hash of a common and long-standing argument that holds in higher regard the support for a local team - whose matches you attend in person, and for whom, it is assumed, failure and mid-table, mid-week drudgery is commonplace - over the support for a so-called 'telly team' for whom success is at least as frequent as failure.
There is also scorn against those who have never shown any interest in the Swans whatsoever, but - it is perceived - have grabbed a ticket in the home end in order to cheer on United. It is argued by most that this is wrong, and while I agree with both this and the previous argument above, neither argument is what I wanted to discuss here.
What I intrigued me was the idea of the more casual and occasional Swansea fan going to the game because they were also, or even primarily, a fan of Manchester United.
More generally I took interest in the contempt with which 'casual' supporters of Swansea City - those whose interest in the team has been re-ignited (or ignited for the first time) following its promotion, and especially those who will be in attendance today - are viewed. Interesting also is the language used to express this disdain: these occasional supporters are labelled 'plastic fans', who have 'jumped on the bandwagon'. They are contrasted with the 'genuine' supporters, whose loyalty is measured by the number of years they have held a season ticket, by their longstanding attendance 'during thick and thin' and for the 'rainy nights at the Vetch', and at pivotal fixtures in the club's history, most notably the victory against Hull in 2003 which kept the club in the football league.
I have no interest in contrubuting to the debate about which type of supporter is more worthy than the other.*
But I am interested in two aspects of this phenomenon. Firstly, the targets - that such negative language is reserved not against the fans of the opposition but for those who, with whatever degree of legitimacy, designate themselves Swansea fans and therefore 'on the same side'. Secondly, the medium and location of this discouse - while the away fans will tend to be verbally abused through songs and chants during the match itself, 'plastic fans' are often termed as such during the lead-up to games, during post-match chatter, and between other (the 'genuine') fans on the internet, and in person
outside the ground.
And it is this that got me thinking about whether or not such attitudes are linked to scarcity, in particular the scarcity of seats at live matches, and the subsequent inequalities between people that arise from this scarcity.
The recently-constructed Liberty holds just under 20,000, of which 14,000 are season ticket holders, and around 1-2,000 held for away fans and the buffer of empty seats required to surround them. As expected, demand for most (or all) matches this season is greater than supply, and as expected, this was not usually the case during previous years in the Championship at the Liberty and in the lower leagues at the Vetch Field (some big games aside).
The club has some schemes in place to try to reward loyalty and attendance at less prestigious fixtures. Nonetheless, there will be Swansea City fans inside the ground today whose support has been to date more 'casual' than other fans unable to secure a ticket. Is this perceived
displacement at root for the value-loaded langauge used to describe 'casual' supporters?
Compare the situation at Swansea with that of the Welsh National team. Wales are able to use the Millenium Stadium (capacity c75,000), but very often they do not because they sell far too few tickets. Instead, they host matches at the welsh clubs' grounds - and yet still they never (or very rarely) sell out. The Welsh FA are therefore desperate for the occasional fans to turn up more regularly, and in more numbers, to fill the plentiful seats available.
It is interesting to note that these potential fans are not labelled 'plastic', but are instead referred to as 'families', 'new fans', 'young supporters', 'children of the fans', 'fans of Welsh football', and suchlike. In many cases the revered potential Wales fan
will be one and the same person as the reviled plastic Swans fan. It seems to me that the value of a fan's support, and by implication their worth as
a person, is determined not by their character or actions but by
something entirely arbitrary and subject to circumstance: the ratio of the number of seats against those willing to pay to sit on one for a couple of hours.
It will be interesting to see if the juxtaposition between labels for the same person continues when, as hoped, Wales perform better and begin to enjoy some success on the world stage, while still being able to accommodate all who would wish to see them. This will help to answer the question of whether it is success, rather than scarcity, than contributes to the conception of a 'plastic fan'. I would argue that success is often the underlying cause of the scarcity, rather than a standalone cause of intra-fan vitriol, because a team will sometimes outgrow its formerly all-accommodating ground as a result of actual success or the expectation of immanent success - but it is not always so. Sometimes the ground can accommodate all its fans, or at least enough of them to prevent the notion of the plastic fan gaining currency. In some cases this may be because a hike in ticket prices leaves few able to afford regular attendance, and here the supporter angst is usually directed at the club's ownership rather than at the engorged fanbase (who arguably make such price hikes possible).
With some caveats, a further interesting comparison can be drawn between Swansea City FC and a team which, like the Welsh football team, occupy the Millenium Stadium - the Welsh rugby team. In this sphere I have not come across the idea of the 'plastic fan'. But doesn't the fact that the Millenium is usually a sell-out for Welsh rugby disprove the idea that scarcity leads to intra-fanbase vitriol?
Possibly. But we must also consider the fact that unlike in football (mostly - exception noted below), stadium attendance is not an integral component of 'genuine' support for the Welsh rugby team. With Welsh rugby, it is generally accepted, and even celebrated, that the match 'experience' occurs as much outside the ground as inside it. It is possible to show 'genuine' support for the team as you watch matches in the school hall, in the pub, in the rubgy club, or at home with friends and family. Thus there is no scarcity of resources (seats), and no need to begin to discriminate between supporters of varying degrees of quality or loyalty. The casual Welsh rugby fan is as welcome in the flag-bedecked pub as the die-hard, and by implication equally welcome to participate in the club of genuine supporterhood. My guess is that the situation is similar for the very biggest British and European clubs, for whom it has been long accepted that supporters will always outnumber seats in the stadium, and other locations for 'genuine' fandom have arisen.
Note also the correlation between the rise of the notion of the 'plastic fan' and the decrease in available seats for many top clubs' matches (as a result of club success, all-seater stadiums, and the general rise in football's popularity). I am not a historian of sport, but from conversations with other historians who are also football fans, I get the sense that in previous years it was possible to be a 'loyal supporter' of a particular team while also attending the games of other teams (even fierce rivals, and even if your own team had a simultaneous fixture) from time to time.
This would be anathema to many modern supporters of football clubs, but remains standard practice for an ever-shrinking number of fans of the sport of football (I do not seek to judge either set). However, it is becoming more and more difficult (not to mention very expensive) to do. Scarcity of seats at the more desirable matches has made it very difficult to be a casual supporter of one or more teams, because scarcity means clubs are able to introduce mandatory membership fees and loyalty schemes. Although they are probably the least unfair way of distributing something for which demand outstrips supply, such schemes become the most outwardly obvious measure of inequality between fans of the same team: it splits them most decisively into the deserving and undeserving.
But even with such schemes scarcity of seats remains. And this scarcity of seats - when sold at prices affordable to both the die-hards and the casuals - make it ever more important to exclude the non-deserving and cement your own place at the table by creating hierarchies amongst those who
should be your brothers in arms but instead become
competitors for that which you cherish.
Scarcity of seats also means that business-like football clubs seek ever new and inventive ways for fans to buy into, and by implication participate in, the club's success. However, one cannot buy his way out of the plastic tag, no matter how much plastic they flash. A fan who watches games on the telly could spend as much of their income (in relative terms) as a matchgoer normally spends on tickets, by trying to show their support for the club by buying its various products. But they would not be considered a 'genuine' fan by those at the matchday coalface. It is not a lack of financial sacrifice that gives rise to intra-fanbase vitriol, but the importance of being known to be deserving of a rare and precious commodity - a seat at the match. Again, it seems the value of a fan's support, and by implication their worth as a person, is determined not by their character or actions but by the ratio of seats to those willing to pay to sit on one. This would be profoundly worrying even if it applied just to football, but I suspect the notion has wider applications.
What's the answer (for football at least)? Increasing the capacity at the grounds is the obvious solution; and if large-scale improvements are prohibitively expensive then supporters' clubs should agitate for the creation of safe standing areas. One proposed solution - increasing ticket prices further - would be misguided. Some hikes have already implemented, either directly increasing the price of the ticket itself, or by adding extra costs to the privilege of being allowed to compete for a ticket (season tickets, membership fees, loyalty points, away supporters; clubs), and yet the vitriol remains.
Could some form of progressive allocation prevent the rise of intra-fanbase vitriol? In a sense, a version of this sometimes occurs. When tickets are sold on the door, long queues often form, and it can be argued that the pain and inconvenience of the wait discourages all but the deserving from securing tickets. But this does not account for the desire of those unable to wait, because they cannot afford not to work or attend school that day, or because they are elderly or infirm, nor for the desire or otherwise of those who know somebody who can get queue for them, and those with nobody to ask. In addition, if this became the standard allocative system, those with enough cash could simply afford to pay somebody to queue for them.
Which brings us back to the market, and to pricing. What would happen if the price of a ticket to each individual was determined as a function of the buyer's income? (It could not simply be a flat percentage of income because 5% of a poor person's income is a greater sacrifice to that person, than 5% of a rich person's income is to that rich person, and for some poor people it may even be an impossible cost to meet.) If the ticket price increased incrementally according to a geometric function determined by the buyer's income, it
could be a way of equalizing the financial sacrifice required in order to gain a seat. To prevent a black market, ID checks would take place at turnstiles and re-sales could only be conducted through the club. And there could be other ways of generating 'credit' to pay for some or all of the ticket, so long as the means and availability of this credit is available to all. If demand remains too high then tickets could be allocated by lottery, as it would not be unfair to introduce the element of chance when all the participants have made a sacrifice that all agree is equivalent. It wouldn't mean that nobody would ever miss a game they wanted and 'deserved' to see, but it might prevent people from turning on each other in the face of scarcity.
So there you go - get on the case Sepp, you champion of equality and self-worth against persecution.... Oh.
* Declaration of interest: I am a supporter of Swansea City and of The Arsenal. The Gunners were my 'telly team' since I was aged 10 (jumpers for goalposts), and around that age I started going to Swansea games because a family of a friend kindly let me have their spare ticket. I later went to games with 2 or 3 different friendship groups as time went on, but always intermittently. Sometimes this was because I had no money, or was less interested in football; more recently it was because I would play football myself on a Saturday afternoon (goalposts for goalposts), and for the last four years I have lived away from Swansea (and have no friends). This piece isn't intended to defend myself against accusations of being a plastic fan - in fact to my knowledge nobody has referred to me as such, partly because I have not attended any highly sought-after, exclusive fixtures in recent years or even at all (I went to the play-off final but tickets for that did not sell out for
ages), but mostly because I am not a hot conversation topic for the average Swansea fan (outrageous, I know!). Yes, my background and personal situation affects my viewpoint, but that doesn't make my argument any less right (or wrong), and besides, none of us is getting out of that particular boat any time soon. I promise I will redraft the post the minute I discover the secret of pure reasoned thought that transcends the boundaries of human experience, its intellectual baggage, and its cognitive structures. It's on my to-do list.